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The Blue Ocean Strategy - W, Chan Kim & Renée Mauborgne

Discussion in 'Book Reviews' started by fitgirl2008, Mar 7, 2015.

  1. fitgirl2008
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    fitgirl2008 Guest

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    The Blue Ocean Strategy - W, Chan Kim & Renée Mauborgne

    mp3 | English | 106 MB

    Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.
    In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

    Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

    Reconstruct market boundaries
    Focus on the big picture
    Reach beyond existing demand
    Get the strategic sequence right
    Overcome organizational hurdles
    Build execution into strategy


    Code:
    http://ul.to/j6xpljgl
    
     

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