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Lynda - The Science of Sales

Discussion in 'Video Tutorials' started by mascova, Feb 23, 2015.

  1. mascova
    Offline

    mascova DF Expert

    [​IMG]
    Lynda - The Science of Sales
    1h 0m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch | 524MB
    Genre: eLearning | Appropriate for all | Language: English


    Trust lies at the foundation of all sales. In this course, former Genentech senior leader and Braintrust founder Jeff Bloomfield taps the world of neuroscience to explain the science of trust and help you determine your own trustworthiness as a salesperson. He reveals the parts of the brain that are triggered in the buying process, and provides a customer-engagement model that presents solutions in such a way that the customer will close the sale themselves . . . every time. Gain a deeper appreciation of the human brain and a new way of communicating with your customer.

    Topics include:
    Understanding the trust continuum and the trust matrix
    The three-layered brain and five neuro-elements
    Creating connections
    Establishing credibility
    Handling objections

    [​IMG]
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